consulting & Advisory

Data-driven marketing  for tech & healthcare

20+ years leading rapidly-growing PE-backed companies from start-up to multi billion valuation with successful exits.

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"Keith has a brilliant mind. He understands how to make digital marketing & media affect business outcomes."

Dave Lasus

President & CEO, Heart & Paw

About Keith

As CMO for two leading private equity firms, Keith led marketing teams and strategy across a wide range of portfolio companies—including PE-backed startups, $10M–$250M SaaS providers, and healthcare organizations spanning 1 to 650 locations.

A few of brands Keith has worked with

"Engine has raised a $140 million Series C. The funding bumps its valuation to $2.1 billion, up from $1.3 billion during the 2021 round."

ENGINE

Keith served as Chief Marketing Officer and Chief Communications Officer at Engine, a $2.1B travel tech start-up

Product Led Growth

Drove $25M in year-one PLG revenue by aligning onboarding and follow-up workflows directly to sales outcomes.

Rebrand & Series C

Led the full rebrand to Engine, earning 60+ media placements in outlets like Fortune, Forbes, and WSJ ahead of the company’s $2.1B Series C. See more.

Demand & Brand Awareness

Built ROI-driven marketing systems that fueled growth from 400 to 1,000+ employees and $1B+ in annual revenue.

Fractional / Interim CMO

Many companies don’t need a CMO forever. Keith steps in to build the right foundation, fast-track strategy and execution, then hands off a clear playbook the internal team can run.

Builds strategic plans aligned with business goals

Launches execution quickly while refining team focus

Mentors directors and managers for long-term success

Prepares a full transition plan before stepping out

Who it’s for

Companies in transition, post-investment, or scaling quickly but not ready for a full-time CMO.

Outcome

A strategic marketing foundation, fully operational campaigns, and a team ready to execute long after Keith transitions out.

Attributing Marketing Spend to Revenue

Keith builds attribution systems that tie marketing efforts directly to revenue. His work helps teams understand what's working, where to invest, and how to optimize for ROI.

Develops KPI frameworks based on CAC, LTV, and payback

Creates dashboards that connect ads to revenue

Integrates CRM, EMR, call tracking, and ad data

Enables teams to make real-time performance decisions

Who it’s for

Growth-stage companies, private equity teams, or marketing leaders who need to prove and improve ROI.

Outcome

Clear visibility into how marketing drives revenue, enabling smarter decisions and budget alignment.

Demand Gen & Campaigns

Keith develops and manages campaigns that generate qualified leads and move them through the funnel. His approach combines strategy, creative, and analytics to drive consistent performance.

Builds and launches campaigns without relying on agencies

Creates ads, landing pages, and videos in-house

Drives patient acquisition and B2B lead generation

Tracks / optimizes results with real time dashboards

Who it’s for

Marketing leaders who need more qualified pipeline and better campaign execution.

Outcome

High-performing campaigns that generate demand, convert leads, and provide full-funnel visibility.

Keith has an innate understanding of tech and how to change the digital landscape of a business. I would highly recommend him and am a huge fan of his work and leadership.

Carrie Bosworth

CRO, DataSnipper

Keith has an uncanny eye for seeing the direction you're trying to go and getting you there with innovation, out-of-the-box thinking.

Shawn Holt

CRO, Bloom

Keith's dedication and commitment is unparalleled and is the best I have ever witnessed in my career.

MT Sattaur

President & CEO, PUP

He is an integrator and team-builder who can drive any business initiative from concept to implementation.

Rivers Morrell

CEO, HeyDonto

Fractional CMO at Geode Health

Brought in by KKR, Keith led demand generation efforts at Geode Health that significantly lowered patient acquisition costs while increasing volume. Over the course of a few months, conversion rates for the online booking tool increased by 39% while appointment cancellations and no-shows reduced by 27%.