Many of the healthcare companies I work with rely heavily on referrals from physicians. Sales teams are built to deploy into local markets to develop relationships with physicians and ultimately get more referrals. Physicians, on the other hand, are trying to balance their patient load while getting bombarded with sales reps slinging stock brochures and bringing smoothies for the office. To cut through the clutter, I built custom reports for various sales teams so they can bring actual data to their referral network. Now, reps can walk in and show physicians or office managers outcome-based data about how their patients are doing after they leave the provider’s office.
The best part- sales reps simply have to click a button, select the physician’s name, and the report generates a print-ready version of itself.