My Published Study
I condensed my masters thesis from 135 pages to less than 20 and got it published in the American Behavioral Scientist. I co-authored the paper with the chair of my thesis committee, Dr. Steven Collins. The research sought to find a suspected correlation between people reporting offense to controversial product advertising and the Third-Person Effect.
Basically, I wanted to see if the people who call in to companies and media entities reporting offense to an ad are actually offended themselves or if they are simply perceiving offense from others. If you’d like to read more, here’s the abstract. I hope to do another study on what some research has referred to as Vampire Creativity. Vampire Creativity is when an ad is so creative, funny, or otherwise captivating that people remember everything about the ad except for the product. This is especially troubling for creatives as their amazing idea could potentially win the hearts of the public yet not sell a single product. And what good is the ad then?